We know that instant gratification grabs attention because there is a little greed in everyone! This is why the best marketing minds use scratch-off promotions. Many blue-chip advertisers use scratch-off, including two of the planet's best marketers, McDonald's and Coca-Cola. Using great marketing strategies, these companies expand their shares every year. They give consumers a reason to try their products. In recent years, both companies have used 'scratch & win' campaigns in nationwide promotions. The reason is simple: It's easy to play, and instant-gratification works! People want to know...did I win, and did I win now! These companies know their chief mission is to constantly get new people to 'sample' their products and at the same time get their current loyal customers to buy their products more frequently. Does this sound familiar?

Scratch-off promotions work very well in gaming. State lotteries use it because they know people cannot resist the excitement of instant-gratification. In our home state of Texas, the state lottery is just a few years old. For the first year, it was exclusively scratch-off games. When the bi-weekly lottery number games started, most people thought that the sales for scratch-off games would decline. Actually, the sales have increased!

Broadcasters face the marketing task of reaching new audiences while rewarding current audiences and enticing them to stay tuned. Your station can actually offer much better odds at winning cash and major prizes than your home state lottery. The results in audience growth and sales can be wonderful!

We know that direct mail works for influencing diary-keepers for broadcasters, and many campaigns are lacking any client sponsored support. However, we believe the magic is not the fact that the station's printed piece comes out of the mailbox. The magic starts when people who actually get and return a diary spend time with the printed piece. There are three major problems today for stations who rely only on direct-mail contesting.

1. The constantly increasing costs in postage, printing, mail prep, graphics, list, database entry and management, and more, all chip away at broadcasters' marketing budgets.
2. The direct-mail campaign must stand out among the massive amount of printed pieces in the mailbox often produced by America's corporate giants.
3. Within 2-3 days after the bulk-mail 'drop,' the marketing impact is history. Rating periods are weeks long, and people get too much 'junk-mail' to keep the stations piece for very long!

We believe in sales-driven, 'in-your-face,' strategic marketing. Our scratch-off pieces are available week-in and week-out during the sweep at retailers who have major store traffic. We also believe a truly great marketing campaign lets the audience, programming, sales, and clients win together!

Another primary goal of Martin Marketing is to help local stations attract clients who historically spend most of their dollars in print. Local stations using our scratch-off promotional campaigns have sold millions of new advertising dollars. Our broadcast clients sell new advertisers with several unique and proven techniques. We are not printers turned 'broadcast specialists.' We have decades of sales experience in stations, and we understand the unique challenges of today's broadcasting field. We can quote numerous major broadcasters who have nothing but praise for Martin Marketing's successful campaigns. Please read our 'client testimonial' quotes also located here. Call us today to start planning for your campaign and to check for exclusive market availability!

Thank you,

Wayne Martin
President