SCRATCH & WIN PROMOTIONS FROM MARTIN MARKETING WIN FOR

$ALE$!

Can Deliver a Return On Investment of 4 to 6 times (or more):
Stations from Chicago, IL (Market #3) to Grand Forks, ND (Market #248), and all size markets in between have achieved excellent dollar returns on their investment with our Scratch & Win direct marketing campaigns. In fact, a return of 4 to 6 times cost is common when the sales staff is allowed 6 to 8 weeks to work their market. In larger markets, where a station is capable of utilizing more game cards, more packages can be sold and an even higher ROI can be achieved! Usually, 30-50 clients buy into this campaign in one of 8 unique sales packages.

Two Words You Frequently Hear..."Added Value!":
Stations are constantly being asked for added value in today's marketplace. Frequently, this requires the cooperation of the programming department in running some type of sales promotion and what goes out over the air, in any size market, is critical! Competition for advertising dollars and listeners has never been more fierce. Martin Marketing's Scratch & Win promotions get many of those "added value" demands handled in a "print" medium. More important, your programming department gets a promotion that is exciting, colorful, fits into their format, and with the revenue potential, does not strap their promotional budget.

Opens New Business Doors and Non Traditional Revenue Doors:
Coupons are important to most retailers today, and the vast majority of them do some form of it. With Martin Marketing's Scratch & Win promotions, radio stations now have a way to approach those advertisers who were reluctant to buy radio or your station before. You can now target and sell those clients that spend a great deal of their advertising budget in print or direct mail. Additionally, the sales department now has a tool to go back to existing advertisers and ask for "more" of the budget. Usually it comes right out of that retailer's print budget. Now you can offer the client many ways, including print, to participate. Martin Marketing's promotions are market exclusive, so all competitors will be hard pressed to equal your offer!

Let The "Sizzle" Close The Sales
Because Scratch & Win promotions are retail "added value" oriented, ratings should play very little, if any, part in your sales presentation. You are selling the "sizzle" of the promotion (and your station!) and added value. The client makes a dollar commitment, receives that in commercials, and is BONUSED in added value! Whether you have great ratings or not, you still have to open those "new business" doors and address the added value demands. Here is a tool to help you get higher rates and close the sale! NTR departments can also use this wonderful campaign too!

Support From Martin Marketing:
Martin Marketing has sold these promotions many times in large, medium, and small markets, and we share the best sales strategies and successes with you. We work with your station (both programming and sales) all through the promotion, providing advice on the custom design of your game cards, on-air execution, sales packaging, custom sales “demo comps” and research. (We will even take your yellow pages and break it out by categories of advertisers we know are great prospects!) Also, we provide Point of Purchase materials, consult the sales team, and do everything possible to insure an exciting and successful event in your market!

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