Dear Wayne,

We’ve just completed my fifth Scratch Off Promotion and it was another huge success.  $90,000 in all new money plus another $60,000 in renewed annuals from new clients last year!    Highlights include…

• 3 new annual contracts
• 3 up-sells
• 9 new advertisers

This year we had the Schierl Companies as our distribution sponsor.  They own 5 Tire Centers and 20 convenience stores in Central Wisconsin.   They also have Subway’s in many of their convenience stores.   We not only did special days at all locations we did “Bag Stuffer” days with their Subways.   It was a terrific way of distributing cards.   Our logo, and our sponsor logos, were everywhere from the end of September through the middle of November.  

Mole Lake Casino was back for another year as our major prize sponsor.   They offered over $2,000,000 in prizes on the cards and for the Grand Prize giveaway we again had 10-$1,000 winners and one Grand Prize $10,000 winner, all funded by the Casino.   We also gave away a $6,000 ATV from Donahue Super Sports, our Secondary Prize Sponsor.

This remains the best win-win-win promotion I’ve ever encountered.   Programming won (it’s a Cume and TSL Giant) Sales won (90K in new money) and the listeners won (over $2,000,000 in cash given away including $10,000 cash and a $6,000 ATV)!   

Thanks again to you and everyone at Martin Marketing for all the help you provided including the manual, list of proven coupon clients, ideas, etc.    At every step of the way you exceeded our expectations from the quality of the finished product to the classy looking point-of-purchase cards.  

I would highly recommend your Scratch Off Promotion to anyone who wants to generate sales and get great ratings too!

Sincerely,

Bob

Robert Jung
General Manager/Sales Manager-WYTE