Lance Richard,
Dir.
of Sales WFOX-FM “FOX 97”
Atlanta, GA
Oldies
Mkt. #12
“The sales staff and I are extremely pleased with the
results we had from customer response on the streets. We
started using the Martin Marketing scratch and win concept
in September ‘96 to open doors and start
conversations about clients marketing needs for first
quarter ‘97. We brought in sales exceeding one-quarter
million dollars, plus a car. We sold 18 different advertisers
on FOX 97, 10 of which were first time advertisers! Martin
Marketing walked us through our first year with the concept,
and we were very pleased! This will be our first Quarter
promotion for 1998!” |
