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Jean St. James, D.O.S.
Zimmer Radio Group
Columbia, MO
Mkt. #241
"We made and investment with Martin Marketing to create five
unique custom campaigns for the fall 2000 sweep. We wanted this
to help us develop 4th quarter revenues, and at the same time
have 5 separate individual promotional pieces that would develop
excitement and street talk. We are currently at $170,000 in billing
from this campaign, mostly from brand new advertisers, and we're
still selling! The comments from advertisers and staff members
is that they are "state lottery" caliber print promotion pieces
and very professioal. This is a great reflection on our stations.
Our programming staff has noticed incredible responses from our
audiences on all 5 formats. The sales tools provided by Martin
Marketing were very helpful and they've been supportive and "there
for us" during this whole process. I'm pleased with this campaign
and service." |
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