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Anthony Druilhet, D.O.S
Citadel Broadcasting
Baton Rouge, LA
Mkt. #82
“Four custom-designed scratch & win campaigns (Scratch & Win
Sweepstakes) were created simultaneously for our Q 106.5 (Urban)
CAT MAX 94.1(Hot Urban), KOOL 93.7 (Oldies), and COUNTRY 103 (Country),
and by Martin Marketing. It was a synchronized Citadel /
Baton Rouge united major on-air promotion, customized for each
format and station. This company, service, personal attention,
and the finished production of each card were exceptional! Capitol
Buick / Pontiac / GMC furnished 2 grand prizes; TWO 2000 model
Pontiac Firebirds for promotional involvement only through this
campaign! Our “Scratch & Win Sweepstakes” spring
2000 campaigns billed almost 4 times the cost as well, around $140,000. The
Baton Rouge clients we presented this to were impressed with the
caliber of the printed pieces, and our sales staff and I feel this
is one of the best promotions we’ve ever done. Martin
Marketing furnished us with a manual that was very helpful plus
the personal telephone conference calls and attention to detail
was exceptional. They helped us reach our goals for sales
in several ways. I would absolutely recommend Martin Marketing
and this campaign!”
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