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Anthony Druilhet, D.O.S
Citadel Broadcasting
Baton Rouge, LA
Mkt. #82
“Four custom-designed scratch & win campaigns (Scratch & Win
Sweepstakes) were created simultaneously for our Q 106.5 (Urban)
CAT MAX 94.1(Hot Urban), KOOL 93.7 (Oldies), and COUNTRY 103
(Country), and by Martin Marketing. It was a synchronized
Citadel / Baton Rouge united major on-air promotion, customized
for each format and station. This company, service, personal
attention, and the finished production of each card were exceptional! Capitol
Buick / Pontiac / GMC furnished 2 grand prizes; TWO 2000 model
Pontiac Firebirds for promotional involvement only through this
campaign! Our “Scratch & Win Sweepstakes” spring
2000 campaigns billed almost 4 times the cost as well, around
$140,000. The Baton Rouge clients we presented this to
were impressed with the caliber of the printed pieces, and our
sales staff and I feel this is one of the best promotions we’ve
ever done. Martin Marketing furnished us with a manual
that was very helpful plus the personal telephone conference
calls and attention to detail was exceptional. They helped
us reach our goals for sales in several ways. I would absolutely
recommend Martin Marketing and this campaign!” |
