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Bob
Dellert, V.P.
G.M., WKQB-FM “B-107”
Classic
Rock
Fayetteville, NC
Mkt #125
“We were just delivered our “B-107 GOLDEN KEYS or 10 G’s
SWEEPSTAKES” game cards from Martin Marketing, and we are extremely excited
about this campaign. The contest is designed to build new cume and drive
T.S.L., and bring in new clients. JOHN BOY & BILLY will
be here to kick the promotion off at a live concert this week-end. In
the final analysis, we will bill five times cost, plus a new Jeep Wrangler
was given to us for promo mentions for give-away. The graphics
execution from Martin Marketing was tremendous, and the service from Wayne
and B. Bailey was very professional. The sales advise and direction from
Wayne in marketing this campaign was very helpful. We’ve sold many
new first time advertisers!” |