Darrel Goodin,V.P. -G.M.
Jefferson
Pilot
San Diego,CA
Mkt #17
"This is our first year (2002) using Martin Marketing's
scratch and win campaign, and the sales that were generated
from new clients and from upselling existing ones were enormously
successful in San Diego! We just received our 1 million
game cards, and they look terrific. The Jefferson Pilot
group generated over $1,200,000 dollars in sales and involved
more than 25 clients as a result of the program. Our
NTR sales efforts brought in over $30,000 without running any
commercials. All A.E.'s from our rookies to veterans sold the
campaign! Our three FM's, KSON, Smooth Jazz 98.1, and
B94.9 participated, so we'll have a million game cards (mini-billboards)
all around the market in radio listeners' hands this summer.
We also enjoyed the added benefit of a very clean on-air sound
by incorporating all of our value added requests into the program.
Additionally, we were given a new Nissan Altima and a Victory
motorcycle for promotional consideration as our two grand prizes.
I am convinced that Wayne Martin's program is just as viable
in major markets as it is elsewhere. The excellent service,
the in-person training, and the manual provided to the Sales
Managers are outstanding. I've known Wayne and have done
business with him for 15 years, and we get exactly what he
promises, plus a little more! We are committed to the
program moving forward in the San Diego market."
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