Brad Williams, G.S.M.
WBYT-FM
“B-100”
Country

South Bend, IN
Mkt #162 (1996)

“Our goal with our “Truck Keys or 12 G’s Sweepstakes” campaign was to reach $100,000 the first time out of the box.  We billed over 5 times our cost at $115,000, and we got the truck free. Our 25-54 ratings jumped from 7.8 to a 13.8, and took us to #1 in the market!  You’ve made a hero out of me with the sales staff!  B. Bailey Brown is on top of it when getting things done, and following up. Service is the number-one key why Martin Marketing is successful.”